Digital signage market - Integration with IoT and AI Technologies

Digital signage market is projected to grow from USD 20.1 billion in 2024 to USD 27.3 billion by 2029, registering a CAGR of 6.3% during the forecast period.

Hardware segment likely to lead the offering segment during the forecast period.

The hardware segment of the digital signage market, by offering, is expected to have the largest share of the market between 2024 and 2029. The growing popularity of display technologies such as direct-view LED and OLED, which enable ultra-high definition (UHD), 4K, and 8K resolutions, combined with the increasing deployment of digital signage in commercial industries, is likely to boost hardware segment market growth. Furthermore, the growing use of large-screen digital signage in retail and advertising venues as a viable alternative to traditional signboards is expected to propel the hardware segment's growth in the coming years.

By installation location, outdoor segment is likely to record the highest growth rate during the forecast period.

By installation location, the outdoor installation segment of the digital signage market, is expected to expand at the highest CAGR over the forecast period. This expansion can be attributed to various technological developments related to digital signage display, as a result of which businesses are able to select from a wide range of high brightness, highly attractive displays in various configurations and sizes, with brightness of more than 2000 nits, making them ideal for outdoor use. Furthermore, with recent improvements in display technology, digital screens have grown less susceptible to harsh outside settings while providing outstanding product life.

Asia Pacific is estimated to account for the largest market share in the global digital signage market by 2029.

Asia Pacific is anticipated to have the highest share of the digital signage market by 2029. The growing adoption of the Internet of Things (IoT) and technologies that enable digital transformation across a variety of industries, including commercial, infrastructure, institutional, and industrial, has boosted demand for digital signage in Asia Pacific. Furthermore, strong economic growth, increased disposable income, higher consumerism, rising living standards, rapid technological advancements, developed retail space, and lifestyle changes have contributed to the adoption of strong and reliable advertising media in the region's countries.

Key Players

Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions (Japan), LEYARD (China), Sony Group Corporation (Japan), Barco (Belgium), Panasonic Corporation (Japan), AUO Corporation (Taiwan), Shanghai Xianshi Electronic Technology Co., Ltd (China) and BrightSign LLC (US) are some of the major companies in the digital signage market.

1 Introduction 
    1.1. Study Objectives  
    1.2. Market Definition and Scope 
           1.2.1. Inclusions and Exclusions
    1.3. Study Scope 
           1.3.1. Markets Covered
           1.3.2. Geographic Segmentation
           1.3.3. Years Considered for the study
    1.4. Currency 
    1.5. Limitations 
    1.6. Stakeholders 
    1.7. Summary of Changes 
    1.8. Recession Impact on Digital Signage Market 
 
2 Research Methodology 
    2.1. Research Data 
           2.1.1. Secondary Data
                    2.1.1.1. Major Secondary Sources
                    2.1.1.2. Key Data from Secondary Sources
           2.1.2. Primary Data
                    2.1.2.1. Primary Interviews with Experts
                    2.1.2.2. Key Data from Primary Sources
                    2.1.2.3. Key Industry Insights
                    2.1.2.4. Breakdown of Primaries
    2.2. Market Size Estimation 
           2.2.1. Bottom-Up Approach 
                    2.2.1.1. Approach for Capturing Market Share by Bottom-Up Analysis (Demand Side)
           2.2.2.  Top-Down Approach
                    2.2.2.1. Approach for Capturing Market Share by Top-Down Analysis (Supply Side)
    2.3. Market Breakdown and Data Triangulation 
    2.4. Research Assumptions 
    2.5. Risk Assessment 
    2.6. Assumptions of Recession 
    2.7. Limitations of Research 
 

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