Digital Signage Market Booming: Set to Reach USD 26.1 Billion by 2028

"Digital Signage Market by Product (Video Walls, Kiosks, Billboards, System-on-chip), Displays (LCD, OLED, Micro-LED), Resolution (4K, 8K, FHD, HD), Software (Edge Server, Content Management), Display Size, Application and Region - Global Forecast to 2028" The digital signage market is expected to reach USD 26.1 billion by 2028 from USD 18.7 billion in 2023, at a CAGR of 6.9% from 2023 to 2028. Increasing adoption of digital signage in commercial applications, growing demand for digital signage in infrastructural applications, surging demand for 4K and 8K displays and constantly increasing technological advancements related to displays are some of the major factors contributing to the growth of the digital signage market.

 Browse 184 market data Tables and 72 Figures spread through 279 Pages and in-depth TOC on "Digital Signage Market by Product (Video Walls, Kiosks, Billboards, System-on-chip), Displays (LCD, OLED, Micro-LED), Resolution (4K, 8K, FHD, HD), Software (Edge Server, Content Management), Display Size, Application and Region - Global Forecast to 2028"

View detailed Table of Content here - https://www.marketsandmarkets.com/Market-Reports/digital-signage-market-513.html

Digital signage hardware to dominate the market during the forecast period.

Digital signage hardware mainly consists of displays, media players, projectors, mounts, and other accessories. The increasing popularity and adoption of micro-LED and direct-view LEDs is a major factor driving the market growth for digital signage hardware globally. Moreover, the constantly growing need for digital signage in commercial and infrastructural applications has also contributed to the market growth significantly. For instance, the increasing need to provide enhanced customer experience in retail stores has led to a surge in the adoption of digital signage displays, thereby driving the demand for digital signage hardware.   

Video walls register highest CAGR in the digital signage market during the forecast period.

Video walls are combinations of multiple display tiles. These displays offer an immersive experience to viewers as users can use several display screens in combination to accommodate content. Video walls are expected to register the highest CAGR in the digital signage market from 2023 to 2028. The declining prices of displays have made video walls easily accessible for various indoor and outdoor applications. Moreover, manufacturers are offering video walls that deliver high-resolution images on large-size screens with slimmer bezels, making video walls also popular in public places and sports & entertainment arenas.

Asia Pacific is expected to register the highest CAGR during the forecast period.

The presence of established display panel and device manufacturers such as Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), AUO Corporation (Taiwan), etc., rapid urbanization, growing digitization, increasing commercialization of 5G technology, and the availability of skilled and inexpensive workforce are some of the major factors contributing to the digital signage market growth in Asia Pacific. Moreover, the region is witnessing significant advancements in the adoption of new technologies in retail and infrastructure applications due to growing infrastructure developments, infusion of foreign capital, and increased spending by governments.

The report profiles key players such as Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), and Leyard Optoelectronic Co., ltd. (China), Sony Group Corporation (Japan), Barco (Belgium), Panasonic Holdings Corporation (Japan), Shanghai Goodview Electronics Technology Co., Ltd. (China), AUO Corporation (Taiwan), and BrightSign LLC (US).

 

1 INTRODUCTION (Page No. - 34)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
    1.3 STUDY SCOPE 
           1.3.1 MARKETS COVERED
                    FIGURE 1 MARKET SEGMENTATION
           1.3.2 GEOGRAPHICAL SCOPE
                    FIGURE 2 DIGITAL SIGNAGE MARKET: GEOGRAPHICAL SCOPE
           1.3.3 INCLUSIONS AND EXCLUSIONS, BY COMPANY
           1.3.4 INCLUSIONS AND EXCLUSIONS, BY OFFERING
           1.3.5 INCLUSIONS AND EXCLUSIONS, BY PRODUCT TYPE
           1.3.6 INCLUSIONS AND EXCLUSIONS, BY INSTALLATION LOCATION
           1.3.7 INCLUSIONS AND EXCLUSIONS, BY DISPLAY SIZE
           1.3.8 INCLUSIONS AND EXCLUSIONS, BY APPLICATION
           1.3.9 INCLUSIONS AND EXCLUSIONS, BY ENTERPRISE SIZE
           1.3.10 INCLUSIONS AND EXCLUSIONS, BY REGION
           1.3.11 YEARS CONSIDERED
    1.4 CURRENCY CONSIDERED 
    1.5 LIMITATIONS 
    1.6 UNITS CONSIDERED 
    1.7 STAKEHOLDERS 
    1.8 SUMMARY OF CHANGES 
           1.8.1 RECESSION IMPACT
 
2 RESEARCH METHODOLOGY (Page No. - 40)
    2.1 RESEARCH APPROACH 
           FIGURE 3 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Major secondary sources
                    2.1.1.2 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Primary interviews with experts
                    2.1.2.2 List of key primary interview participants
                    2.1.2.3 Breakdown of primaries
                    2.1.2.4 Key data from primary sources
           2.1.3 SECONDARY AND PRIMARY RESEARCH
                    2.1.3.1 Key industry insights
    2.2 MARKET SIZE ESTIMATION 
           2.2.1 BOTTOM-UP APPROACH
                    2.2.1.1 Approach for arriving at market share by bottom-up analysis
                               FIGURE 4 BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
                    2.2.2.1 Approach for arriving at market share by top-down analysis
                               FIGURE 5 TOP-DOWN APPROACH
    2.3 FACTOR ANALYSIS 
           2.3.1 DEMAND-SIDE ANALYSIS
                    FIGURE 6 MARKET SIZE ESTIMATION: DEMAND-SIDE ANALYSIS
           2.3.2 SUPPLY-SIDE ANALYSIS
                    FIGURE 7 MARKET SIZE ESTIMATION: SUPPLY-SIDE ANALYSIS
           2.3.3 GROWTH FORECAST ASSUMPTIONS
                    TABLE 1 MARKET GROWTH ASSUMPTIONS
    2.4 RECESSION IMPACT ANALYSIS 
    2.5 MARKET BREAKDOWN AND DATA TRIANGULATION 
           FIGURE 8 DATA TRIANGULATION
    2.6 RESEARCH ASSUMPTIONS 
    2.7 RISK ASSESSMENT 
           TABLE 2 RISK ASSESSMENT: DIGITAL SIGNAGE MARKET
 
3 EXECUTIVE SUMMARY (Page No. - 55)
    FIGURE 9 DIGITAL SIGNAGE MARKET: GLOBAL SNAPSHOT
    FIGURE 10 SOFTWARE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    FIGURE 11 MORE THAN 52 INCHES SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET FROM 2023 TO 2028
    FIGURE 12 VIDEO WALLS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    FIGURE 13 OUTDOOR SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    FIGURE 14 COMMERCIAL SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
    FIGURE 15 LARGE ENTERPRISES SEGMENT TO LEAD DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
    FIGURE 16 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD

 

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