Digital Signage Boom: A $26.1 Billion Opportunity by 2028

 The digital signage market is expected to reach USD 26.1 billion by 2028 from USD 18.7 billion in 2023, at a CAGR of 6.9% from 2023 to 2028. Increasing adoption of digital signage in commercial applications, growing demand for digital signage in infrastructural applications, surging demand for 4K and 8K displays and constantly increasing technological advancements related to displays are some of the major factors contributing to the growth of the digital signage market.

• Display Domination: Expect displays, media players, projectors, and mounts to rule the roost. This growth is fueled by the rising popularity of cutting-edge display technologies like micro-LED and direct-view LED.
• Micro-LED Mania: These next-generation displays offer superior brightness, contrast, and viewing angles, making them perfect for grabbing attention. The increasing demand for immersive experiences in retail stores and other commercial settings is driving this trend.
• Video Walls Take Center Stage: These multi-display setups are predicted to experience the fastest growth. With declining display prices, video walls are becoming more accessible for a wider range of applications, both indoors and outdoors. Imagine high-resolution visuals on massive screens with minimal bezels — perfect for public spaces and entertainment venues.

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Asia Pacific: The Signage Powerhouse

This region is expected to witness the most significant growth in the digital signage market. Here’s what’s driving this surge:

• Tech Giants Lead the Way: The presence of major display manufacturers like Samsung and LG gives Asia Pacific a significant edge.
• Urbanization on the Rise: As cities expand, the need for impactful digital signage grows alongside them.
• Digital Transformation Takes Hold: Businesses are embracing digital signage to enhance customer experiences and drive sales.
• 5G Revolutionizes Connectivity: The rollout of 5G technology opens new doors for content delivery and interactive signage solutions.
• Skilled Workforce Fuels Innovation: A readily available pool of skilled professionals fosters advancements in the industry.

1 INTRODUCTION (Page No. — 34)

1.1 STUDY OBJECTIVES

1.2 MARKET DEFINITION

1.3 STUDY SCOPE

1.3.1 MARKETS COVERED

FIGURE 1 MARKET SEGMENTATION

1.3.2 GEOGRAPHICAL SCOPE

FIGURE 2 DIGITAL SIGNAGE MARKET: GEOGRAPHICAL SCOPE

1.3.3 INCLUSIONS AND EXCLUSIONS, BY COMPANY

1.3.4 INCLUSIONS AND EXCLUSIONS, BY OFFERING

1.3.5 INCLUSIONS AND EXCLUSIONS, BY PRODUCT TYPE

1.3.6 INCLUSIONS AND EXCLUSIONS, BY INSTALLATION LOCATION

1.3.7 INCLUSIONS AND EXCLUSIONS, BY DISPLAY SIZE

1.3.8 INCLUSIONS AND EXCLUSIONS, BY APPLICATION

1.3.9 INCLUSIONS AND EXCLUSIONS, BY ENTERPRISE SIZE

1.3.10 INCLUSIONS AND EXCLUSIONS, BY REGION

1.3.11 YEARS CONSIDERED

1.4 CURRENCY CONSIDERED

1.5 LIMITATIONS

1.6 UNITS CONSIDERED

1.7 STAKEHOLDERS

1.8 SUMMARY OF CHANGES

1.8.1 RECESSION IMPACT

2 RESEARCH METHODOLOGY (Page No. — 40)

2.1 RESEARCH APPROACH

FIGURE 3 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN

2.1.1 SECONDARY DATA

2.1.1.1 Major secondary sources

2.1.1.2 Key data from secondary sources

2.1.2 PRIMARY DATA

2.1.2.1 Primary interviews with experts

2.1.2.2 List of key primary interview participants

2.1.2.3 Breakdown of primaries

2.1.2.4 Key data from primary sources

2.1.3 SECONDARY AND PRIMARY RESEARCH

2.1.3.1 Key industry insights

2.2 MARKET SIZE ESTIMATION

2.2.1 BOTTOM-UP APPROACH

2.2.1.1 Approach for arriving at market share by bottom-up analysis

FIGURE 4 BOTTOM-UP APPROACH

2.2.2 TOP-DOWN APPROACH

2.2.2.1 Approach for arriving at market share by top-down analysis

FIGURE 5 TOP-DOWN APPROACH

2.3 FACTOR ANALYSIS

2.3.1 DEMAND-SIDE ANALYSIS

FIGURE 6 MARKET SIZE ESTIMATION: DEMAND-SIDE ANALYSIS

2.3.2 SUPPLY-SIDE ANALYSIS

FIGURE 7 MARKET SIZE ESTIMATION: SUPPLY-SIDE ANALYSIS

2.3.3 GROWTH FORECAST ASSUMPTIONS

TABLE 1 MARKET GROWTH ASSUMPTIONS

2.4 RECESSION IMPACT ANALYSIS

2.5 MARKET BREAKDOWN AND DATA TRIANGULATION

FIGURE 8 DATA TRIANGULATION

2.6 RESEARCH ASSUMPTIONS

2.7 RISK ASSESSMENT

TABLE 2 RISK ASSESSMENT: DIGITAL SIGNAGE MARKET